The cloud-based CrossChannel platform connects your mobile app to every part of your business. The idea is simple: Give customers the convenience, speed and security of mobile and connect it to all your customer-facing channels - website, in store, call center, mobile and kiosk.
The CrossChannel platform consists of two components: the CrossChannel API that integrates into your back-end applications, and a Mobile Software Development Kit (SDK) that adds the in-app automations and secures your mobile app.
For example, when a customer contacts your business by phone:
Mobile technology and apps have fundamentally changed what qualifies as a friction-free experience. Now organizations are caught in a vice between friction intolerance and increasing security requirements. Customers are left wondering why they can’t use their mobile devices to do everything.
This white paper explores how savvy organizations are responding by transforming their mobile apps into cross-channel tools to remove friction from every part of their business.